Lady Gaga gives the Flip
Forget the meat dress. Did you see the flip cam Lady Gaga was holding in a backstage address to her fans the other day?
Over the past few weeks, Lady Gaga has entered into the political fray over the military’s “don’t ask, don’t tell,” policy. There was a Maine rally. A black and white clip offering a gay military plea. And, in between, that impromptu address delivered backstage.
Think what you will of her music. Or politics. Or hair. But sometimes you don’t need a super-charged entourage of video-graphers or PR masterminds to help you get your point across. Sometimes, all it takes really is just you, a message, and a flip cam. (By the looks of it, this one here.)
The Home Depot: Flips also
It’s a lesson the business world is picking up on. Take The Home Depot. What happens when the largest retailer of home improvement goods in the world — with revenue that tops $66 billion — seeks to clear the air over an environmental issue that’s called their corporate practices into question?
The corporate giant whips out a camcorder that costs around 150 bucks.
Check out the video below (hat tip: MGH Modern Marketing Blog.) In a shareholder meeting this past year, the company’s green man, Ron Jarvis, weighs in on a hydroelectric dam project in Chile.
Like Lady Gaga’s flip cam moment, this one isn’t big on tech whistles. What it is big on is authenticity. So, what’s your message? Say it. Short. Sweet. To the point. Now The Home Depot guy:
{ 1 trackback }
Comments on this entry are closed.