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by Lisa Singh on January 30, 2011

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WE’VE MOVED!

by Lisa Singh on September 30, 2010

Our blog has found a new home. For future marketing insights to grow your business in print and online — Please visit LisaSingh.com.

Negative blog comments, Part One: The case of the English professor, Archbishop of Canterbury, and a bunch of angry bloggers

September 27, 2010

Why can’t we all just get along? Especially online. That’s what Alan Jacobs was wondering the day he visited an Anglican blog, no less. At stake was the reputation of someone whom Jacobs, a top English professor, held in high regard: Rowan Williams, the Archbishop of Canterbury and leader of the Church of England (pictured, [...]

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Joaquin Phoenix, The Hoax, and Your Business: A social media road NOT to take

September 24, 2010

We live in an age of hoaxes. Balloon Boy. Acid Girl. Joaquin Phoenix. (Sorry, despite Phoenix’s art-house posturing this week — “We wanted to do a film that explored the relationship between the media, and consumers, and celebrities” — it’s still a lame hoax, second to Balloon Boy dad’s tour-de-force performance on Larry King last [...]

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Lady Gaga gay military plea: Video social media marketing from the top

September 23, 2010

Forget the meat dress. Did you see the flip cam Lady Gaga was holding in a backstage address to her fans the other day? Over the past few weeks, Lady Gaga has entered into the political fray over the military’s “don’t ask, don’t tell,” policy. There was a Maine rally. A black and white clip [...]

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Does she look old? What London Vision Clinic teaches us about marketing

September 21, 2010

Here’s a question for you: What single item adds 3.3 to five years to your appearance? Answer: glasses. At least that’s what a poll that’s gone viral over the past 24 hours tells us (sorry, Tina). Like wildfire, some of the world’s top news outlet, from Australia’s The Age to The Times of India, have [...]

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Get a top ranking blog: Four tips from Jeff Siegel, The Wine Curmudgeon

September 2, 2010

The first time Jeff Siegel set his sights on blogging about good cheap wine, he had one thought. And it wasn’t exactly favorable. “I thought this was going to be a really stupid idea,” says the Dallas-based writer who’d enjoyed a successful freelance writing career up until that point through the traditional “pitch and place” [...]

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